Programme in preparation

Retail Banking Strategy


At the end of the session, the participants should be able to:

  • To understand the global trends in Retail Banking and their impacts on customer behaviour & expectations and how to meet them
  • To transpose these global trends to their local banking environment
  • To understand what will these trends mean for their specific bank and client situation

Target Group:

Senior decision takers of commercial banks, financial institutions, central banks and supervision authorities.

Location & Duration

In HoT-ATTF partner countries: 3 to 4 days depending if translation or not

Detailed programme Explode


  • Global Retail Strategy
  • Major trends and challenges of the Retail Banking
  • Distribution strategy and organization
    • From single to omni-channel strategy
    • Overall organization of a Retail Bank
    • Positioning of the Channels
      • Branches
      • Internet and Mobile
      • ATM
      • Contact centers
      • Social network
    • Segmentation
    • Data analytics
    • Products and services
      • Which product for which client through which channel?
      • New services for Retail Banking
      • Risk Management and Compliance
      • CRM
  • New actors / Fintechs
  • Change Management
  • From Marketing to e-marketing
  • Sales
    • Traditional sales
    • Direct Sales
    • Campaign Management
    • KPI’s

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