Storytelling - Master the Art of Storytelling

Become an expert in emotional marketing to capture attention, strengthen your brand identity, stand out from the competition, and boost your business performance. Through this training, you will master the art of storytelling and learn how to create an emotional connection with your audience or clients, regardless of the medium used (web pages, social media, professional presentations, pitches, etc.).Thanks to storytelling, even your data can move and convince!

By the end of the training, participants will be able to:

• Design and write effective stories for use within a company or any other type of organisation

• Master the key elements that make a great story

• Build stories with high emotional and relational impact

• Refine their personal communication style

• Fight against “data obesity”

• Turn data into engaging stories

• Prioritise and structure information

• Present data in an attractive and meaningful way

• Capture and sustain the audience’s attention

• Make reports more interesting and persuasive

• Communicate complex information with clarity and pedagogy

• Use data to effectively convey key messages

Module 1 – Storytelling Fundamentals

Why use storytelling?

• The six elements of a typical narrative structure

• The seven archetypal stories

• The six keys to a good story

• How to build your own story

• Storytelling applied to business contexts

• Emerging storytelling trends

Case Studies and practical exercises – Storytelling fundamentals

• Case studies

• Hands-on exercises

• Individual exercise: constructing and presenting a chosen topic in story form

• Building and presenting a narrative-style pitch

• Narrative writing exercises

• Collaborative story creation

Practical exercises are based on real-life situations relevant to the participants’ professional environments.

Module 2 – Bringing Data to Life Through Storytelling

Telling a story with data doesn't come naturally! 

• Analysing the context before (Who is the audience? What do they need to know? How should you tell them?)

• Choosing relevant visual content

• Understanding that disorder is your enemy

• Capturing the audience’s attention

• Thinking like a designer

• Reviewing different visual storytelling models

• Building a strong narrative communication structure

• The presenter’s role: scripting and using interactivity effectively

Case studies and practical exercises – Data storytelling

• Case studies

• Practical exercises

All exercises are based on real issues encountered by participants in their professional practice.

Anyone wishing to enhance their skills in writing, communication, pitching, and professional presentation (reports, projects, or studies): managers, architects, analysts, IT professionals, consultants, marketing and communication officers, information specialists, writers, content creators, and more.