Cette formation est proposée sous forme de formation présentielle et à distance. En savoir plus
Catalogue
Marketing & Communication - Business Management Toolbox
Entrepreneuriat & Gestion d’EntrepriseEn collaboration avec:
Description
Objectives
Upon completion of this path, participants will be capable of:
- Setting up a commercial strategy
- Learning methods: Virtual class / Autonomous learning
Programme
- Strategic marketing and operational marketing
- Commercial and non-commercial marketing
- Goods vs services
- The notion of ‘need’
- The notion of ‘client’
- The product
- Segmentation
- Targeting and positioning
- Product lifecycle
- New products
- Segmentation
- Branding
- The roles of branding
- Brand name
- Brand capital
- The roles of branding
- Distribution
- Offline, online and multichannel distribution
- Distributor brands
- Offline, online and multichannel distribution
- Price
- Choosing a price
- The price of new products
- Price positioning and prestige pricing
- Price according to perceived value
- Price according to economic advantage
- Market price and flexible prices
- Choosing a price
- Communication
- The objectives of communication
- Media advertising
- Digital marketing
- The objectives of communication
Target audience
- Executive of small or medium-sized business
- New manager who has acquired sufficient experience to be responsible for a team; person with more than ten years’ experience but no initial training in management; needs to cope with new responsibilities, and needs to learn everything about this new role
- SME manager in direct contact with the business’s executives
- Young manager in a defined career plan within the business who needs to upgrade and prove his/her knowledge in order to be considered for promotion
- Employee aiming at a managerial position
- Employee with ambitions of promotion who decides on his/her own initiative to train in order to improve his/her skills and prove they have been acquired.
- Self-employed person whose business has developed considerably over the years, and now has to manage people and unite them in respect of his/her vision
- New business manager
- Person who has recently been given responsibility for managing a project, activity, budget, etc. within a large organisation
Conditions
Course Material
The training material will be handed out at the beginning of the course.
Certificate
At the end of the course, participants will receive a certificate of attendance issued by the House of Training.
Location
Chambre de Commerce Luxembourg
Calculate the itinerary
7, rue Alcide de Gasperi
L-1615 Luxembourg
Luxembourg
L-1615 Luxembourg
Luxembourg
Sessions et horaires
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