Description
Objectives
At the end of this training, participants will be able to:
Know the evolution of the job market, the motivations, the specificities of a company and its environment
Develop and control an employer's brand
Identify the appropriate media for dissemination
Calibrate an employer offer to attract and retain talent (values, management, package, benefits...)
Programme
Job Market
Evolution
Analysis of the company and its environment
Identifying talents and motivations
The employer brand
Definition and challenges
Differentiating values of the company
Development and enrichment
Communication
Internal and external broadcasting media
Communication strategy
An employer offer adapted to attract and retain talent
"Employee experience"
"Employee advocacy"
Values and leadership
Packages/Benefits
Measuring the impact of your employer brand: performance indicators / actions to be implemented
Target audience
This training is particularly aimed at company managers, HR and/or Marketing/Communication departments wishing to work on a project to (re)enhance the employer brand.
Conditions
Course Material
Please note that for environmental reasons no paper version of the training material will be provided for your training. The course material can be downloaded free of charge via your portal before the start of the course (download the Client Portal User’s Guide here). You will be able to view it on the screen of your mobile device or print it if necessary. If your registration has been made by a training manager of your company please contact him/her so that he/she can give you access to it or send it to you.
Location
L-1615 Luxembourg
Luxembourg
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